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All Journal Owner : Riset dan Jurnal Akuntansi JISIP: Jurnal Ilmu Sosial dan Pendidikan Accounting and Management Journal JURNAL MANAJEMEN Jurnal Pengabdian Masyarakat Nusantara Jurnal Manajemen dan Bisnis Jurnal Informatika Teknologi dan Sains (Jinteks) AMMA : Jurnal Pengabdian Masyarakat
Abdul Salam
Universitas Teknologi Sumbawa
Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences

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Journal : JURNAL MANAJEMEN

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INFLUENCE OF MARKETING RELATIONSHIPS, CUSTOMER VALUE, AND TRUST ON CUSTOMER LOYALTY (CASE STUDY ON USERS OF BPJS HEALTH BATU ROTOK VILLAGE) Abdul Salam; Adi Susanto
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 7, No 2 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i2.1095

Abstract

This study aims to test the effect of relationship marketing, customer value, and trust on customer loyalty at BPJS Kesehatan customers in Baturotok village, Sumbawa Region. Samples in the study earned with nonprobability sampling were announced to 100 respondents. The research uses the quantitative method. The data obtained were analyzed techniques through software SPSS 16. The results of the analysis in this study indicated that (1) the relationship marketing variable of use has significant customer loyalty. (2) variable customer value has no effect and is not significant has customer loyalty. (3) variable trust no effect and not significant have customer loyalty.
Co-Authors Abdurrahman Adi Susanto Agus Santoso Agustina A. Panambang Amirul Mukminin Chairul Hudaya Citra Ardianti Dara Karismawati Dedy Heriwibowo edi edi Fadli Faturrahman Fahlia Fahlia Fahlia Fendy Maradita Firdaus Firdaus Hanifa Sri Nuryani Hartini Hartini Hartini Hikmawati Indri Afriliantini Mariati Maya Novianti Muhammad Nur Nuramaliyah Nuramaliyah Putri Reno Kemala Sari Reza Muhammad Rizqi Selly Abdiyanti Umar Umar Viqih Oschar Sahuddin Wilda Rahmayanti